Knowledge – Wisdom – Marketing – Stereotypes – What Reading and Thinking Can Do for You

image of beach at sunset and family walking
Image courtesy pixabay.com – Free license

Erich Fromm, Alexander Lowen, Sigmund Freud, Leo Tolstoy, Fyodor Dostoevsky, Victor Hugo, Alxandre Dumas, Charles Dickens, The Brontë Sisters, Shakespeare, Plato, Immanuel Kant, Aristotle,…the list goes on and on and on…. And those are only a very major few dealing with live, love, sex, gambling, man vs mankind, culture, thoughts, ideas in human life, right, wrong, and human needs. I’ve read so many books in the course of my life that I can truly say they cover a mid-sized library. A couple of thousands.

Opposed to that are the images you find in many Hollywood movies (often especially the ones drawing huge audiences), on Social Media – strange word for such a rather ‘un-social’ market place – but then, ever since the Ancient times it was common calling bad or problematic things by good names – to lessen the fear or dread of it, such as the Black Sea known to be dangerous to sailors. They called it “Pontos Euxeinos” in Greek, the friendly, kind sea.

Market places: Marketing images are everywhere – and they ‘feed’ on stereotypes.
Reading and thinking on your feet, you might say, trains the mind; trains your thinking, to go beyond common images, and be – at some point – a complete and wholesome human being rather than someone chasing the latest fashions in order to be fashionable – and be ‘IN’.

The monster, the lady in distress, the prince and the common man to rescue her so they can fall in love with her afterwards…
C.G. Jung, a Freud-disciple, called them ‘archetypes’ that have been around for many centuries in human existence, in the West at least, and patriarchal society, and thus are part of all our common (usually unconscious) heritage of ideas and wishes.

Most important in this respect to me are these ideas:

Knowing about something does not mean you had to do it first in order to  understand.

Wisdom is not the same thing as knowledge. Wisdom is the combination of empathy (know human emotions) with experience and knowledge to truly understand human life.

Learning and Knowledge – Simplistic? The Democratic Change

ancient printing press and printers
No large numbers of readers without the printing press

‘If they all loved research, who would do the baking?’

What I mean? Consider this quote:

“The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.”

Sounds familiar? It’s said to be a quote of the ancient Greek philosopher Socrates.
Complaints of one generation about the next are an age-old phenomenon. Be that their behaviour – or quality of education.

“Knowledge is power.”

This is true too.

The Power of Knowledge in Religion

That is why for centuries the bible would not be translated into German (from Latin). In German speaking countries, Martin Luther, founder of the protestant religion, was the first to translate the full text. After more than 1000 years of the Christian religion’s existence! Between 1522 and 1545 he worked on that, not alone, but it was his initiative.

The Christian faith had been used to manipulate people and keep them in fear of the church’s dogma before that. The majority of people would not be able to read even then. But they would start to understand the text itself.

Luther’s motives were mainly religious, and he ‘only’ wanted to ’empower’ believers into choosing the right preachers. Into understanding instead of following the priests like a flock of sheep.

This example makes it a case in point: Knowledge and understanding need to be spread. Appropriately.

Learning and Knowledge Degrading?

Recently we hear and see (written) complaints about knowledge becoming too simple, too lightweight, as it were.
That people for the wealth of media to consume forget how to read properly, for example.

But let’s remember for a few minutes: The general ability to read and write was not available to the whole of a population until only a couple of generations ago.

Basic Democracy

The general compulsory education was not introduced until well into the 18th and 19th century in many countries!

It also meant a very basic education, mostly. When the civil society really took a stronghold politically. When more and more leaders of countries, emperors, kings, local potentates, started to realize that an educated population ultimately strengthened innovation and the future of business – and thus their power.

People did not have computers, but they had theatres, with lightweight comedies, too. Types of ballads / dramatic songs (according to regional tradition) with images that were sung to the audience or explained by those that displayed them. Ghoulish songs and fairy stories, some more some less deep…

There will always be those that love to do research. Who love to read heaps of books from cover to cover. Who love to be scientists and answer the basic questions of mankind.

But not everybody wants to be a scientist. Just as some love to repair cars or bake bread for a living.

If they all did research, who would do the baking?